Prominent Malaysian fashion designer Melinda Looi, in an effort to raise breast cancer awareness, has brought together nearly ten organizations and well-known personalities from the community to collaborate on the charity campaign "MELPOWERING PINK" where
a portion of the proceeds from this event will be donated to Cancer Research Malaysia, where fashion meets philanthropy. In support by Eslite Spectrum, "MELPOWERING PINK" hosted a series of charity workshops from October 7th to 8th. These workshops include sharing sessions from survivors and caregivers and art drawing workshops, all will be happening at the forum at Eslite Spectrum, Starhill.
The charity workshops is hosted by renowned figures from various fields, including a bra painting workshop led by artist Nini Marini, food art workshop by Chef Nathalie from Nathalie Gourmet Studio, calligraphy workshop led by calligraphy artist Jace Neo, and an art collage workshop led by artist Anisa Abudallah. Parts of the proceeds from these workshops will also be donated to the Cancer Research Malaysia.

𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐊𝐮𝐚𝐧 𝐒𝐢𝐬𝐭𝐞𝐫𝐬

Kuan Sisters, the well-known Malaysian influencer duo under their brand Sis Club, has collaborated with Melinda Looi to launch a range of breast cancer awareness merchandise, including tote bags, T-shirts, twilly scarves, and brooches. These products are available for sale on Melinda Looi's official website starting from October 1st, with a portion of the proceeds going towards Cancer Research
Malaysia. Jestinna Kuan and Christinna Kuan, in addition to participating in the design and promotion of these products, will also visit local universities and colleges to leverage their influence in promoting breast cancer awareness and prevention among college students.

𝐋𝐨𝐜𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐭𝐡𝐞𝐢𝐫 𝐞𝐟𝐟𝐨𝐫𝐭𝐬

Local businesses have also shown their support for "Melpowering Love." Businesses such as Love 18 Chocolates, Bloop, Relax, Tea Bird Tea, Satay Sumo, and Candle Pit Stop have jointly launched pink-themed products; the store will be decorated in pink balloons by Balloon Buzz. These products will be available for sale at the Melinda Looi Concept Store in Eslite Starhill and part of the proceeds from these sales will also be donated to Cancer Research Malaysia.

Love18Chocolate is offering an exclusive, limited-edition chocolate gift that embodies the essence of "Melpowering Pink" of which the packaging is designed by Melinda Looi. This specially designed gift is not only a delicious treat but also a symbol of love, happiness, and appreciation. Melinda Looi expressed her gratitude, saying, "In recent months, my concept store has been hosting charity workshops, and I am deeply moved by the collaboration of various businesses and prominent figures from different fields who have agreed to donate a portion of the proceeds to Cancer Research Malaysia in conjunction with Breast Cancer Awareness Month. Additionally, for the product shoot in collaboration with Kuan Sisters, we have specially invited key opinion leaders from diverse
backgrounds, including a breast cancer survivor to participate." “MELPOWERING PINK” breast cancer awareness campaign combines the efforts of the business community, influencers, and artists, and we look forward to your participation.

𝐀𝐛𝐨𝐮𝐭 𝐌𝐞𝐥𝐢𝐧𝐝𝐚 𝐋𝐨𝐨𝐢

Melinda Looi is a renowned Malaysian fashion designer with brands including Melinda Looi Couture, Mel by Melinda Looi, and Melinda Looi Concept Store. Her work blends elements of both Eastern and Western cultures, showcasing a unique personality that has garnered recognition in the global fashion industry. Melinda Looi excels at breaking traditional design boundaries, creating distinct and eye-catching fashion. Her brand represents innovation, multiculturalism, and an independent spirit, making her a favourite among fashion enthusiasts and celebrities. She actively engages in charity and community activities, making outstanding contributions to society. Melinda Looi is a significant figure in the Malaysian fashion scene, known for her impressive creations and passionate design talent.

𝐀𝐛𝐨𝐮𝐭 𝐊𝐮𝐚𝐧 𝐒𝐢𝐬𝐭𝐞𝐫𝐬

Kuan Sister is a highly regarded Malaysian influencer duo, consisting of Jestinna Kuan and Christinna Kuan. They are known for their unique style and social media influence. They are active on social media, attracting a large following by sharing content on fashion, beauty, and lifestyle. Kuan Sister not only wields significant influence in the fashion industry but also runs their own brand, Sis Club, where they have launched face masks. Their creativity and vibrancy provide inspiration to the younger generation, making them a highlight in the Malaysian new media landscape.

𝐀𝐛𝐨𝐮𝐭 𝐋𝐨𝐯𝐞 𝟏𝟖 𝐂𝐡𝐨𝐜𝐨𝐥𝐚𝐭𝐞

Love18Chocolate is a premium chocolate brand dedicated to creating exquisite, handmade chocolate gifts that are as delicious as they are meaningful. Our mission is to inspire people to spread love, kindness, and positivity around us by sharing a box of chocolate, carrying with them a seed of our mission: a world made better through shared moments of joy. It does not only satisfy your cravings but also serves as perfect package of joy that can make everyone really, really happy! For more information, visit https://www.love18chocolate.com/.